Newspaper

In a world of lots of fluff simplicity is king.

When all the glitz and glamour becomes too hard to compete with sometimes black and white can win over the reader better than a huge photoshop file.

In this case we prepared an advertorial to be placed in a local newspaper. Upon further investigation of the newspaper we were overwhelmed with the graphic pollution that corrupted every page.

So instead of trying to compete with everything else we did the opposite, we simplified the ad into a simple column of text that would stick out among the multi color ads like a soar thumb and it was also more pleasing to the eye and easier to read making it a stellar idea.

Industries:

• medical newspaper ad

What We Did:

• copy writing
• design
• layout