Your company's identity (logo, color palette, styles, tone, etc) is often the first and sometimes the only chance you get to give a customer an impression of your brand. Logos, and overall identity, are often chosen without paying attention to what kind of message they are sending about you.
Is your company fresh and innovative, or traditional and safe? Your identity should succinctly define who you are, what you do, and why you do it. A good identity is subtle, yet works on many layers, revealing more about your company the more someone is exposed to it. Each and every layer needs to be chosen, on purpose, so that there are no details left to chance. A powerful identity can do more for you than you are probably aware of. It is, after all, your "identity." It is, quite literally, "who you are."
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Ed. Packman |
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Here's the biggest difference I see with Tom Richard Marketing/Bolt from the Blue: These guys are in it for the long haul. They have a philosophy that's very rare in business to business relationships these days - they do whatever it takes to make you happy. Yeah, other companies may do that for you as well- but I've never seen it in action like this. They completely "get it" and understand that if you don't get what you want (or need) as a client - that you could take your business elsewhere. |
...but I've never seen it in action like this. They completely ... get it ...  |
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"If the
prospect understood the proposition, he would not have to be sold
- he would come to buy." - James Patterson, Founder of National Cash Register |
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