There are really several different ways to look at the commercials from the Super Bowl.
Which commercials actually sold product, generated leads, or accomplished their objective?
AND.... which commercials were able to get that "chatter" going in the days following the Super Bowl?
Post a comment about your favorites, bash a few if you must, and chime in on what you thought about this year's Super Bowl Commercials.
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Rick Hanshaw |
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The results have been amazing! I now understand the entire strategy behind his approach, and I see what I didn't see before. My clients constantly remark about the letter I sent and how mine was the only one they saved. It's all in the approach. Tom's instincts and guidance have been instrumental in building a reliable marketing system that sometimes works too well - what a terrible problem!! |
...The results have been amazing! ...  |
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"If the
prospect understood the proposition, he would not have to be sold
- he would come to buy." - James Patterson, Founder of National Cash Register |
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| Copyright © 2012 Tom Richard |
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David Letterman Commercial
The only commercial that I laughed out loud for was the David Letterman commercial with Jay Leno and Oprah at their own little super bowl party. Laughing is obviously not the most important characteristic, but the commercial continues to generate chatter for a few days past the commercial (and it was only a 15 second spot).