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Marketing Lesson From Our Toilet Seat

Yesterday afternoon I went downstairs to take a pee.

As I lifted up the toilet seat, I noticed a new mini-poster hanging on the wall above the toilet.  The mini-poster had an artistic graphic on it with the headline, "Guys, please put the seat down when you are done."

The only leverage you have...

Gary Bencivenga Says:

"The only leverage you have in direct response marketing is that you can anticipate what they are going to think at each step in the process.  They have total power because they can stop reading or pitch your piece at any time."