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A recent client of ours loved the idea and variety of the smile card, as well as the ability to use variable data and customization on the inside. He decided to use his database of client information to print a smile card for each client for his or her birthday. Why all at once you might ask. This way he has the whole year covered, with the cards already organized by birthday. All he has to do is grab the next few off the pile in the morning, write a quick note, and drop them in the mail. An easy yet personal way to keep in touch with the people who keep your business running: your clients. |
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Rick Hanshaw |
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The results have been amazing! I now understand the entire strategy behind his approach, and I see what I didn't see before. My clients constantly remark about the letter I sent and how mine was the only one they saved. It's all in the approach. Tom's instincts and guidance have been instrumental in building a reliable marketing system that sometimes works too well - what a terrible problem!! |
...The results have been amazing! ...  |
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"If the
prospect understood the proposition, he would not have to be sold
- he would come to buy." - James Patterson, Founder of National Cash Register |
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| Copyright © 2012 Tom Richard |